Core values: They’re a sign of familiarity, a shield against change, and an easy way to get back on track during times of change and chaos, Core values are great for growing your business from the bottom up, but what about from the top down? How can your organization create a culture where all decisions are made through the lens of your core values?

Nearly every organization totes core values, but how often do they actually live them in their day-to-day operations and the way they treat people? While it’s easy to put values up on a boardroom wall, putting them into action can be more challenging – especially when leadership perceives serving these values may not be in the best interest of their bottom line. But core values are essential to so many aspects of a business. From employee and customer satisfaction through to brand loyalty and sales, so let’s take a look at why organizations compromise their values and how we can hold ourselves accountable to upkeeping and championing our own.